Sew, Mama, Sew! has kicked off their annual Reflections and Predictions series. Though they haven’t put out a general call, I wanted to get in early before my own thoughts were too heavily influenced by what I read from others. I took it on my own initiative to pull out their questions and offer my own take on things.
I thought it might be fun to look at what I predicted at this time last year and see how I did. I know quite a few of you read my post, because as I’ve met readers in person they frequently ask “Did you ever get your green?” I don’t think I did. It’s a really tough one to answer because fabric lines seem to coming out faster than ever. They fly off the virtual shelves of online shops before I get a chance to admire them. And due to the sheer cost and space of inventory, local shops aren’t able to carry every range. I don’t think I got my green, but then again I might have just missed it as I was a bit distanced from new releases this year.
I thought we’d see more moose, and I did in home interior shops in Tokyo last month. Though, it hasn’t seemed to grab hold in crafting circles. I predicted a dip in the use of honeycomb and the scurry to buy it. I do think that’s true. Honeycomb won’t ever flap away, but it did lose its buzz in 2011. As for the rest, I thought “Fabric will drip with emotion. There will be numbers and letters and squares on point.” Not a bad prediction?
Sew,Mama,Sew!: Looking back at the 2011 sewing scene, what trends stand out in your mind?
The first thing that comes to mind for me in 2011 is The Farmer’s Wife Quilt Along. It seemed that I couldn’t visit flickr, twitter or my blog reader without running into at least a few blocks from it. I’m not sure if that’s because it was a wide spread success or if it’s just the circles I run in. I didn’t join in, though I briefly flirted with the idea. Blocks from verykerryberry really struck a chord. She made great use of reproduction influenced fabrics and really made each block work in terms of colour and contrast.
What I liked about the Farmer's Wife trend is that despite using the same patterns, every one's creative personality stood out in their blocks. They were the same, but they were all special and unique. And I quietly smiled each time I saw letters and numbers and squares on point...
For my own minor contribution to trends this year, I whipped up a really quick pattern for a quilt bee which took on a life of its own. (Not the bee though, the bee fizzled before we even got started =) I still get a lot of mail about the x and + tutorial inspired by a Japanese quilt. There's a flickr group, a block swap commencing in January and a couple of other things happening. I consider my contribution only slight as it's a traditional block that's been around for yonks. Truly Setsuko Inagawa deserves the credit for her inspiring quilt.
Raw edge applique which had been prevalent in 2010 waned and was enthusiastically replaced by foundation paper piecing. Bees and swaps popped up left and right featuring intricate, impressive and quirky paper pieced blocks.
Along with the good comes the bad. I feel the book tour was the worst trend of 2011. Each time I came across one, it felt like I was seeing a festering blister. Don't get me wrong, I feel that book and product reviews have their place on blogs and I enjoy reading genuine reviews. Sadly the book tours felt, in many cases, staged and superficial. In some cases it was obvious that the blog poster had not read or used the book they were touting. By the end of a book tour, a photo of nearly every single page and project has ended up on the web. Why buy the cow when you can have the milk for free?
Another worrying trend was inconsistency in fabric base cloth. 2011 was undoubtedly a difficult time for fabric manufacturers. Cotton prices spiked for numerous reasons. Cotton growing and textile manufacturing regions were impacted by floods, tsunamis and power shortages which resulted in product inconsistency and thinner base cloths than we'd been accustomed to. Because I regularly weigh fabric for shipping, I noted a dip in weight by some manufacturers. Quiet chatter among friends brought out issues like scratchy cottons, dye not holding and burrs in cloth. Yet many manufacturer emerged unscathed. Hats off to those who managed to deliver quality cotton with only minimal price increases despite the rising costs of production.
Sew,Mama,Sew!: What were some of your favorite things?
Jan kicked off 2011 by posting this gorgeous little coaster for the Suzuko Koseki project. If New Year's Day was anything to go by, we were in for some treats in 2011.
Sew,Mama,Sew!: What did you make that you’re most proud of?
I think I'm more proud of what I didn't make, which is a mess. I finally got my sewing space under control in 2011. It feels good. I worked on a mix of projects this year, but the one I like the most was, perhaps, the simplest. It came from heart and spoke to me during the London Riots. We use it every day on our sofa.
I highlighted some of my favourite projects above already, so I'll focus on books and patterns. New to me, but not from this year, is Bella Bella Foundation Papers which I'm currently using to make a giant pickle dish of geese. I don't buy many books but realized these foundation papers that go along with an older book were perfect for modern sewing. I simply had to look beyond the batik, pine green and gold.
I've also recently picked up a 2011 Japanese craft book called something like Patchwork 163 - My Favourite Patterns. Because it's new, it should be easier to find that the "sought after" Japanese craft books. It's probably not a beginners book though. It's good for someone who has experience drafting up their patterns from geometric diagrams. For me, it's an eye-candy book.
Sew,Mama,Sew!: Are there any trends you’re over and done with?
I am certain as soon as I answer this question, I'll incriminate myself and make something from the trends that I'm stepping on. For me, I'm a bit over the candy-coated syrupy fabrics a la Flower Sugar. I'll be honest, it hasn't been the happiest time of my life. I tried new things and they didn't work out. The economy left us in a general glum which Australia had managed to escape in the last go around. I, personally, am over sappy, romanticism on fabric. I think I'd like to put child-like forest animals in that same bucket (unless it's a moose! I'd still like more moose!). In my own sewing, I've been straying away from white and light coloured backgrounds. I've noticed more designers are doing this as well. Sew,Mama,Sew!: What are your thoughts about social media? How is it going for you? What do you love or hate?
Social media is an interesting topic and I'll confess I'm a bit overwhelmed in the craftsphere. As a result, this answer is a haphazard train of thought reply. For a long time, I tried to keep my social media spheres distinct. Facebook for friends and family. Flickr for craft. This year, everything merged and I'm not sure that I'm better for it. For me, Flickr forums are still the heart of my crafty discussion. I can pop in and out, ask questions, see photos and interact with like-minded folks on fairly specific topics. I pop onto Twitter periodically but often feel like I'm sitting at the wrong table in junior high. The guys and girls have their cliques and inside jokes, and I feel left out. I'm sure everyone feels this way at times.
Don't get me wrong, no one is intentionally excluding me. I know that. It just feels hard to find my feet. Twitter feeds tend to spread across all aspects of user's lives. I think I'd prefer it if we had an all crafty channel as I'm not big on recipes and can't contribute much when it comes to child rearing conversations. I had hoped Google+ circles were the answer to this content management problem, but they didn't take off in the way that I hoped and users had a hard time understanding how best to use and organize their circles.
One group that I like is Talkin' Tuesdays. #talknt is a weekly quilter's twitter chat. .Because we have directed conversation through themed questions, I feel like it feels my need for online real-time social interaction with other creatives on relevant topics.I guess that would be the best word to describe my current struggle with social media - relevance. With limited time and a busy life (OK, who am I kidding?), I want my social media to be relevant.
For better or worse, we've come to understand advertising is embedded in our social media. As both content developers and readers, we need to understand how this impacts us. As a marketing graduate student, I should love the opportunities that social media provides for embedded content and brand development. For me though; it's been one of those cases where the more you learn, the more scared you become. Data is power and everything we say or do in a public space defines how we're marketed to in the future. How we use and interact with social media is still evolving, and I'm hopeful that in 2012 it will fulfill us in ways we didn't expect.
Sew,Mama,Sew!: What was your favorite fabric collection or print?
Early in the year, I was anxiously awaiting Annie's farm stand. Beyond excited describes how I felt. I bought some. Used it in one project which sat neglected and then wondered why I go so excited. By then the buzz had hit everyone and it because too prevalent for my taste. Luckily one of my swap partners had marked my project as a favourite. The Farm Stand was not wasted and, as requested, a sweet and romantic pillow emerged. (Though I don't see myself doing romantic in 2012!)
Unsurprisingly, I picked up a lot of great fabrics in Japan this year. Some of these are older prints though. I think rather than a specific print or collection, I found myself driven by palette. This year, it was dark teal, magenta, mushroom grey, lime and even hints of purple and berry.
I think we'll see dark teal, magenta, mushroom grey, lime and even hints of purple and berry. Just kidding!
Pantone has announced Tangerine Tango is our colour of the year. In my opinion, they should have called it spicy tomato red. It's definitely more red and vibrant, than tangerine. Tangerine Tango feels like a slight misnomer, just as Honeysuckle did in 2010. I've already seen a lot of people interpreting this as any shade of orange, and I do think we'll see a lot of those oranges in our patchwork - particularly dark orange, deep teal and charcoal. This isn't a new combination, but a deeper richer combination as we move away from light and flippant fabrics. 2011 was a really "heavy" year, both economically and due to natural disasters. I think we'll see that heaviness reflected in our colour choices for 2012.
Geometrics have always been popular and I expect to see growing ranges of basics from manufacturers. Rather than stockpiling prints, we'll take to hoarding more versatile fabrics. Crossweaves and textural solids will continue to grow in popularity. We'll take our themes from the strangest of places: boats, boots and bowling to name a few. Though Paris and New York are always popular, we'll see places like Sydney and Sao Paolo celebrated on fabric.
Modern quilters will branch into two groups. One will move towards larger, less intricate home decor using monochromatic prints in bold scale like Lotta Jansdotter's Echo. The other group will move to handwork and slow quilting. As a blogger, there is a pressure to continually come up with new projects to show off regularly. This doesn't meld well with intricate handwork. "This week, I'll show you that I've pieced just one seam!" I hope, though I am likely wrong, that we see this slow craft emerge in blogs and flickr. It might mean that someone only posts a photo every six weeks, but OH MY when they do, it will knock our socks off.
Sew,Mama,Sew!: Can you tell us anything about what to expect from you in 2012? Any projects or life-changing goals you can share?
If only I could predict where my own life was headed. There's no shame in saying it, but I'm a little bit lost. And lost is an okay place to be. I learned to screen print in 2011, but nothing ever came of it. The screen and dyes are waiting patiently on their shelf. I know many people are writing craft books. I'm not. Though, I'd love to be involved in developing an interactive mobile application. I think is the direction that modern craft is heading. Think EQ, your favourite craft magazine, books, interviews and measurement guides all rolled into your phone or tablet. Maybe it's time to dust off my programming skills?
I'd also like to be a professional fabric colourist. Lofty goal, but why not? Years ago, I was friends with a woman whose job was choosing colour for Disney comic books. She selected CMYK colors for Donald's beak and Mickey's boat. I learned quite a bit about colour from Kate, and I only just realized it this year. When it comes to craft, my own strengths are colour and building on inspiration from someone else. Why not have lofty goals? If you're a fabric manufacturer looking for someone to help colour your modern or reproduction lines. I'm here, waiting for your email.
I may be waiting well into 2013.
Where do you think we're headed next year? I'm always excited to hear what others think!
** Thanks for Sew, Mama, Sew for this annual series.
If I see any Opera House or Harbour Bridge fabric in the next 12 months, I will be mentally giving you a high-five. You do seem to have a good eye for colour, so not so lofty a goal. I'm hoping to get my screen-printing up and running in 2012. Mine is currently sitting on the shelf too.
ReplyDeleteI'm ready to collect on that mental high five now!
Deletehttp://thewarpedtheweft.blogspot.com.au/2012/02/sew-iconic.html
Ah social media...I tried twitter this year and felt the whole thing was a tad superficial and I'm concerned about the long term impact facebook and twitter may have on relationships.
ReplyDeleteI would much rather pick the phone up and have a chat with a mate than hold a public conversation.
I'm not sure if it is just me but have you noticed how quite things have been in 2011 on the craft blog front??
I personally think twitter has killed blogging and has impacted a lot on fostering a craft 'community'.
So much easier (and quicker) to tweet a twitpic than put together a blog post!
Have a great Christmas Amy
Wow...great post. I think trying to predict what the 'industry' will do over the year is most likely a hit and miss proposition, but I enjoy that you are willing to take a stab at it. I have no idea where quilting community will go next year, but I do wish certain 'trends' would disappear: the book/new product 'review' where they only say the positive (since they got it for free); super-easy patterns that people actually try to sell; white + one line of fabric quilts. I tire of the 'modern' aesthetic as something that only bloggers define...seems to me that your idea of a new social media form would be something I would be ready for--more interaction would be great. Most blogs just don't hold much interest for me anymore. (Yours is a gem!)
ReplyDeleteThis was a fantastic post Amy! You touched on a lot of points that I agree with mentioned some things I hadn't thought about. Thanks so much for sharing with us all!
ReplyDeleteGreat discussion here Amy! I don't think we often sit and really read a post, but with this one I did. Lots of food for thought. I have to admit I'm a follower and if I think about predicting where our community is going in 2012 I'm a bit lost. Looking at your predictions I know I'll be in the slow quilting group. I only started my blog this year and have found myself far too concerned with the regularity of my posts. I only sew on the weekends and many of my 2011 project choices were based on what would be finished in time to post about it. In reality, does anyone actually notice or care if I've posted? I don't mean that in a feel-sorry-for-me-way, I mean it in a get-over-it and get back to doing what I really want to do way. In 2012 I'm also going to make an effort to join a sewing group or organise occasional sewing days so I can get out from behind the technology and connect with others in our community. I think it's going to be a great year and I'm looking forward to getting started! Cheesy but true =)
ReplyDeleteGreat, thoughtful post. Totally agree about the book blog tour. That was starting to wear a little thin with me too. I'm rubbish at predicting but I can tell you what I'd like to see - more quality content from bloggers. I'd rather people posted less but when they do, really give me something to read/see.
ReplyDeleteWe're all busy and to click through my Google Reader and see that half the posts in there are thinly veiled advertising pieces or the old chestnut 'I'm working on something right now but I can't show you', well I'd just rather there had been no post at all!
Really great post Amy, I saw it earlier today but left reading it properly til now when I had more time.
ReplyDeleteI so agree with you about so many things - social media mainly - I just don't get why people would want to have a private conversation in a public forum - and I don't like the inside-jokes aspect of it either. I know it's not strictly social media, but I have been loving using Pinterest this year instead of bookmarking things I'll never find again, and have found it helpful in tracking down good tutorials.
As for 2012 fabric trends - no way can I predict, but I always look for text, good greys, strong colours and good graphics. Not florals. I can appreciate how pretty those Floral Sugar fabrics are, but they're just not what I'm drawn to buy or use. And tangerine is surely going to be a 'pop' colour rather than a whole-project colour for most people.
I read a lot of blogs, and do tend to gloss over the book-hop posts - though since they show so many projects, they are ultimately helpful in making me decide as to whether or not I reckon I'd like to buy the book.
Thanks for your post, I really enjoyed reading it. Cat.
I had 1 goal for 2011 - to finish (at least to the top stage) one of my CW repro UFO's - this being the anniversary of the Civil War.
ReplyDeleteI have 3 that I can name off the top of my head. I did "something" one one & I cut a fair amount on another - the other did not even move. (I'm just happy that I can find it.)
I guess that will be my 2012 goal as well, since the civil war lasted 4 years...
(I'm not in a frame of mind to address the others right now, but I think I might try to address those questions before 2011 is in the past.)
I think the way you combine colours is amazing Amy - working with colour does not seem a lofty goal for you at all, it's not something people can learn - either you have it or you don't.
ReplyDeleteThat was a very interesting post to read as I only joined the quilt scene halfway through this year. When I arrived the Farmers' Wives were in full swing, but I can't say that they particularly grabbed me, although I did see some vast differences in the blocks produced from the same pattern which was quite intriguing. I will admit to being part of that x and + Flickr swap group though :oD
ReplyDeleteI've also been intrigued by the Japanese patchwork books, although even that 163 book is going for $47 (I'm not THAT intrigued!) but I'm finding it interesting seeing blocks and trying to work out how they were done - I think it appeals both to the mathematician and artist in me. I do know what you mean about some of the book tours though - one or two reviews really appealed to me, and I bought the books and loved them others left me cold. Although I did see one or two fun projects from the books that didn't grab me, in a way having the entire thing reviewed online convinced me I didn't need the book!
I'm afraid I never really leapt on board with the cutesy wee animals, possibly because I have no kids, although I did end up with a pile in a Japanese charm swap. I figure they will go to good use in projects to give to other people though. I'm trying to embrace the good graphical prints at the moment. I have found it interesting, having scrapbooked previously, to see the number of cross-over designers such as Cosmo Cricket, Basic Grey and Sweetwater.
From a social media point of view, I have a ridiculous number of friends on Facebook (around 600) over half of whom I know through my bearmaking business, a fair chunk are friend through photography, another chunk from scrapbooking, and the remainder are friends from school or in real life. I found I was wasting literally a couple of hours a day trying to catch up on everything, and having to sift through no end of cr@p by way of cute animal pics and jokes. Unfortunately I don't have that kind of time after work if I also want to make things, so my online time is now spent on blogs and Flickr. I may go back a little bit in the new year when I set up my new shop, but gone are the days I used to waste time on there! I have a colleague that keeps trying to persuade me onto Twitter, but I don't have a phone that I can Tweet from (yep, I'm THAT behind on my phone technology), I don't want to end up falling into another hole on the PC like on Facebook.
For favourite prints, again, I came in half way through the year, and fell for things that were disappearing fast, or had gone completely from the shelves but which were very much the 'in thing' that people were creating with. Whilst I understand the manufacturers' desire to keep trends moving along, I do feel the extremely short shelf life of this kind of fabric is creating a market where people who can afford to, snap up vast quantities of trending lines and then sell them down the line for a king's ransom once they're no longer available elsewhere. Much as I'd fallen for some outgoing fabrics, I did manage to get hold of what I wanted at a reasonable price in sales, or just wrote them off. What I have noticed though, is that although people are rushing out to buy new lines, a lot are not using them straight away, they're sitting in a queue behind the other fabric they had to rush out for, so many people's projects that appear online and appeal to people are some time after the fabric was originally available.
I wouldn't like to predict 2012, I feel like I've not been around long enough for that, and my only main goal is to shift my business focus away from bears towards bags/purses and other wee goodies that there is a local market for, and are easier and cheaper to produce. As it's my second job, however, it will not be a fast movement, although I took advantage of a lot of Black Friday sales to stock up on fabric to use in this venture.
Hmm, bet you're sorry you asked us to reply now ;o)
Very thoughtful and insightful post. I really read what you had to say and wish more bloggers had as much to say. My goal is to weed out all those showing me pics of their kids and often sick kids at that, those showing me squares and triangles all cut out.
ReplyDeleteIt baffles me how people can repackage basic patterns that have been around forever and sell them in books and magazines and patterns. I'm also amazed at how generous bloggers are with fresh, unique tutorials and post them for free.
If I make a simple quilt with squares or triangles on a white background I certainly would not be showing more than one picture of it. Where is the creativity in using a whole line of coordinated prints and colors? If I'm looking for orange I check out what's available out there that mixes with my stash.
Thanks for your thoughts.
Great post Amy, might inspire me to sit down and organise my thoughts a bit more before I charge off into next year!
ReplyDeletep.s. this view is a bit clunky for commenting, has to reload and then takes you to the top rather than back to your comment to verify.
ReplyDeleteFWQAL intrigued me, I loved experimenting with the trad blocks, but I also didn't like a lot of the shapes. It was a useful exercise in construction but also in learning that the level of repetition in many blocks didn't do it for me! Mixed feelings on Twitter, great for speed but it easily falls into hysteria about the slightest thing and it can leave me feeling on the outside looking in. Talkin' Tuesdays is the wrong side of timezone for me but the chat is more my thing. Hand sewing- I am teaching a Fat Quarterly class at the UK retreat with a hand sew theme to it so lets hope it becomes a lasting craze!
ReplyDeletei read your predictions from last year for 2011 and this popped out:
ReplyDelete"Provocative words will emerge on projects"
please tell me you've seen this:
http://cauchycomplete.wordpress.com/2011/10/25/forgive-me/
for me i wonder about the owl trend turned hedgie trend turning into the fox trend. what animal is next? and why? i like the cute fabrics. i collected quite a few for an i spy quilt for my son, but do so many lines and so many designers have to go after the same few ideas? didn't all of this cutesy woodland animal stuff start with Japanese designers? don't the American designers know that they can't compete with the Japanese for high cuteness levels? anyway, that's my thought on trends.
i agree that the shades of colors in flower sugar were a little too bubblegum/cotton candy for me. but then i see what Charise and Ayumi and NanaCompany do with pink and it makes me wish i was more of a pink lover/pink fabric user. i'd like to see more plummy and raspberry colors in basic prints. i never got into tufted tweets or 1001 peeps or even oval elements. i'm super picky with that end of the color spectrum. purples and red purple can so easily turn into teenager color schemes to me.
well, it is late and i've babbled long enough. thank you for getting me to think about colors and trends.
wishing you well!
melinda
Great post. I started reading it, then decided to go answer the questions on my blog before I was too influenced by you. As it is, it seems we have a lot of the same thoughts. But what I really wanted to say, was that I, too, have been thinking about creating some sort of crafty mobile app.
ReplyDeleteI'm not a quilter, really (I make clothes) but I kind of got into sewing a few years ago through the quilting/blogging/craft community, so I still follow it somewhat. I've read quite a few of these 2011-roundup 2012-prediction summary posts now, and yours is by far the most insightful (especially for someone who isn't trying to sell me something).
ReplyDeleteI make little girls clothes, so I like the Flower Sugar stuff, but I'd love more large-scale prints in different color schemes. Also I completely bypass twitter and facebook.
Amy, I continue to be fascinated by your thoughtful views on the quilting world. I know that you don't hold back in your opinions and that makes it extremely useful to read what you write...in contrast to so many "reviewers" as you mentioned above.
ReplyDeleteI think one of the things that you always bring to the table is your international awareness of the quilting scene. There is no doubt that certain aesthetics tend to be more popular in one part of the world over another.
I much have much to say on the same topic, but once again you've inspired me to write up my own prediction. I did that last year at your prompting and I even ended up winning a gift certificate from Sew Mama Sew. ;) Win. Win. I bought some Echino then to see what the fuss was about. Still haven't used it. Hmmm...
Seeing as I too use Flickr for the craft part of my life, I didn't realize you had an unhappy year, Amy. I agree that being lost or unsure can be alright so long as you keep yourself from feeling mired in it. Nevertheless, I hope you find your professional groove this year -- and we'll all be better for it if you become a colour-picker!
ReplyDelete(BTW, a few weeks ago I read the book Brandwashed by Martin Lindstrom, who I think is an internationally-renowned marketing guru. The book wasn't as prodding and analytical (and scathing) as I had hoped, but you did cross my mind as I read it. And yes, truly scary stuff!